social

April 12, 2017

This Is Why Nobody Sees Your Tweets (Explained By Math!)

We first posted about “Twitter invisibility” in 2015, and since then, a lot of interesting new statistics have been released – and Twitter has become a LOT more secretive about others! One thing is likely to remain consistent, however: Nobody is seeing your Tweets. What does this mean for you […]
April 4, 2017

Nail Your Next (or First!) Facebook Live Video Broadcast: Must-Know Tips

Jumping on the bandwagon isn’t always a good thing. However, in the case of Facebook Live, it might be worth a spin around the block. Facebook agrees with the watercooler talk: video is all the rage. Zuck and his crew even went on record back in March of 2016 saying […]
March 28, 2017

How Vin Diesel’s Facebook Page Won the Internet – and How You Can Follow His Example

You know that to stand out on social, you’ve gotta do your own thing and be your own brand. Still – it can be super useful to take a few cues from the best of the best. After all, if someone’s social media presence has helped them earn the adoration […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]
March 16, 2017

What to Say on Social Media: 10 Talk-Worthy Topics

Okay, solopreneurs and small business owners – we know you’re busy. Like, busy-busy. You’ve got inventory to manage, networking events to rock, and work to be done – 24/7/365. With everything you’ve got going on, it’s super easy for things to slip through the cracks. Even pretty important things – like your social […]
March 14, 2017

Will MeetEdgar Support Instagram?

Want a look behind the scenes at MeetEdgar? We love getting questions from our readers and users – so today we’re answering a popular one! (No, this isn’t an update on Edgar’s relationship status.) Today, we’re talking about Instagram. Not only are we social media librarians, we are also expert […]
March 8, 2017

How to Find Out If You Have Good Facebook Reach

When we first wrote this post in early 2015, the average Facebook reach was about 4.11% of total Page likes. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. In January 2017, the average reach was 8.92% – more than double! […]
March 3, 2017

How to Create Your Own Social Media Style Guide

If you’ve ever tried to “dress for success” without a clear definition of what that means, chances are, you’ve made some questionable wardrobe choices. It could be true that stripes demonstrate boldness, sneakers paired with dresses or suits signal creativity, and black turtlenecks register seriousness. But if they aren’t you, […]
February 28, 2017

How 12 Big Brands Are Using Instagram’s New Carousel Feature

Have you noticed all the carousels on Instagram lately? Not the kind with the horses and the cool organ music – the kind you can scroll through! Instagram now has a feature that allows you to upload 10 photos and/or videos at a time in a slideshow format. Here’s an […]
October 11, 2016

These Twitter Stats Show Just How Much a Response Is Actually Worth

When you log in to Twitter, one of the first things you check is your notifications. But just how important is it to actually respond to all of them? After all, they DO add up. You might not feel like responding every single time someone mentions, tags, or replies to you! […]
March 31, 2015

Big Brand Trends for Social Customer Service: What You Need to Know

Raise your hand if you’ve ever tweeted at a brand. (Okay, put your hand down. We can’t actually see you.) Still, as many as 80% of users have mentioned a brand in a tweet before – and the number of users turning to Twitter as a way of getting customer […]
March 24, 2015

Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates

Say you decided to start having a cookie after dinner every day. (Because you’re just good to yourself that way.) You probably wouldn’t bake one cookie every day, would you? Whisking together a few drops of egg, a few pinches of sugar, a sliver of butter, and a couple of […]
March 17, 2015

The Unboring Guide to What Your Social Media Statistics Actually Mean

You wander into the kitchen and open the fridge. You’re looking for something, but you’re not sure what – and when nothing really jumps out at you after about 10 seconds of staring, you give up, close the door, and head back to the couch. How unsatisfying. The thing is, […]
February 10, 2015

Status Update Inspiration: Creating Free, Simple DIY Images That Can Boost Your Visibility on Social Media

You shouldn’t need anyone to convince you that image posts on social media are really, really valuable. That’s kind of a given by now. (There’s a reason that in this 2014 study of more than 1.2 million Facebook posts, 75% of the updates were photos.) Images are eye-catching. They stand […]
January 20, 2015

Honesty in Search Results: Why We Decided Not to Offer an Affiliate Marketing Program

For a lot of businesses, choosing to offer an affiliate marketing program is pretty easy. You incentivize your most vocal fans to promote your business, and in exchange for any new customers they send your way, they get a one-time cut from those profits. In theory, you get more exposure […]
January 2, 2015

The Best Times to Post on Facebook and Twitter: A How-to Guide

Without data, posting on social media feels a bit like addressing a room while blindfolded. Is there anyone out there? Did anyone notice? Who knows. But it doesn’t have to be that way. If you want to post your updates at the best possible times, you need to know a […]
December 29, 2014

Measuring Social Media Engagement with Analytics: An Introduction

🚨 January 2017 update 🚨 Edgar’s analytics beta is now over, and this feature is being revisited by our product team. Stay tuned for updates about future options for viewing statistics, and in the meantime, you can learn more about viewing your account history! It’s always nice to see your hard work pay […]