social media marketing

April 12, 2017

This Is Why Nobody Sees Your Tweets (Explained By Math!)

We first posted about “Twitter invisibility” in 2015, and since then, a lot of interesting new statistics have been released – and Twitter has become a LOT more secretive about others! One thing is likely to remain consistent, however: Nobody is seeing your Tweets. What does this mean for you […]
March 28, 2017

How Vin Diesel’s Facebook Page Won the Internet – and How You Can Follow His Example

You know that to stand out on social, you’ve gotta do your own thing and be your own brand. Still – it can be super useful to take a few cues from the best of the best. After all, if someone’s social media presence has helped them earn the adoration […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]
March 7, 2017

Facebook Reactions Are More Valuable Than Likes – How You Can Get More

Remember in early 2016, when Facebook introduced reactions? You know, these things: They said at the time that reactions would end up influencing their algorithm – and now, they finally are. As you probably know, Facebook assigns values to the actions users take in the News Feed, and adds up those […]
February 28, 2017

How 12 Big Brands Are Using Instagram’s New Carousel Feature

Have you noticed all the carousels on Instagram lately? Not the kind with the horses and the cool organ music – the kind you can scroll through! Instagram now has a feature that allows you to upload 10 photos and/or videos at a time in a slideshow format. Here’s an […]
October 11, 2016

These Twitter Stats Show Just How Much a Response Is Actually Worth

When you log in to Twitter, one of the first things you check is your notifications. But just how important is it to actually respond to all of them? After all, they DO add up. You might not feel like responding every single time someone mentions, tags, or replies to you! […]
March 24, 2015

Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates

Say you decided to start having a cookie after dinner every day. (Because you’re just good to yourself that way.) You probably wouldn’t bake one cookie every day, would you? Whisking together a few drops of egg, a few pinches of sugar, a sliver of butter, and a couple of […]