Online Marketing

April 25, 2017

Getting Started With Guest Posters: What to Know Before You Begin

Keeping your blog consistently interesting and engaging for your readers over time can be challenging. When you first start, creating valuable, traffic-driving content might feel easy – the ideas just keep on flowing! But as time goes on and your audience expects something fantastic and new on a regular basis, the pressure makes […]
April 20, 2017

How to Keep SEO in Mind When You’re Blogging (Without It Being Super Annoying)

You’ve got the writing chops. Just this morning you caught yourself aggressively nodding in self-admiration at your latest blog post. Forwarding a particularly witty piece to your mom for praise is not beyond you. It feels good. But as a writer in the digital age, you’re also responsible for producing […]
April 18, 2017

Are You Accidentally Ignoring Your Mobile Audience?

How big is your audience on mobile? (Do you know?) It’s okay if you don’t! It’s not something most of us actually think about that often, to be honest. And that’s exactly why it’s so important that you think about it NOW. Because on the one hand, mobile browsing isn’t exactly news […]
April 14, 2017

Writing for Twitter: How to Squeeze the Most Value Out of 140 Characters

Lists of social media tips are full of ideas of HOW to tweet – what days, what times, what topics. But what about writing the actual tweets? How do you make people smile or laugh, build a relationship, ask them to buy something, or create something they’ll want to share – […]
April 11, 2017

What You Should Do As Soon As Your Facebook Live Broadcast Ends

Facebook has put a lot of muscle (and a lot of money) behind their live broadcasting feature – and it’s seriously paying off! How much, exactly? One out of every five Facebook videos is now a live broadcast, and the feature’s popularity is only growing. (Which means that even if you […]
March 31, 2017

Transforming Your Brand Into a Movement: How to Talk About What You Sell

We’ve talked about transforming your brand into a movement using some real life examples like TOMS, Airbnb and LittleMissMatched. When they’re most effective, brands that spark movements erase the line between the brand and customer entirely. You don’t just wear TOMS. You’re the kind of person who wears TOMS. How about […]
March 28, 2017

How Vin Diesel’s Facebook Page Won the Internet – and How You Can Follow His Example

You know that to stand out on social, you’ve gotta do your own thing and be your own brand. Still – it can be super useful to take a few cues from the best of the best. After all, if someone’s social media presence has helped them earn the adoration […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]
March 16, 2017

What to Say on Social Media: 10 Talk-Worthy Topics

Okay, solopreneurs and small business owners – we know you’re busy. Like, busy-busy. You’ve got inventory to manage, networking events to rock, and work to be done – 24/7/365. With everything you’ve got going on, it’s super easy for things to slip through the cracks. Even pretty important things – like your social […]
March 10, 2017

How to Write an About Page That People Will Actually Read

The about page is an essential part of every small business and personal brand – after all, your clients want to know who you are before they do business with you! Simple, right? Well, maybe. But it doesn’t always feel that way. Somehow when we switch between just being ourselves […]
March 7, 2017

Facebook Reactions Are More Valuable Than Likes – How You Can Get More

Remember in early 2016, when Facebook introduced reactions? You know, these things: They said at the time that reactions would end up influencing their algorithm – and now, they finally are. As you probably know, Facebook assigns values to the actions users take in the News Feed, and adds up those […]
March 3, 2017

How to Create Your Own Social Media Style Guide

If you’ve ever tried to “dress for success” without a clear definition of what that means, chances are, you’ve made some questionable wardrobe choices. It could be true that stripes demonstrate boldness, sneakers paired with dresses or suits signal creativity, and black turtlenecks register seriousness. But if they aren’t you, […]
March 1, 2017

LinkedIn’s Newest Features Will Make You Actually Want to Use It

When LinkedIn revamped its “Who’s viewed my profile” feature in 2014, it was one of their biggest updates since the platform became essential to networking and job hunting. (Seriously, can you imagine LinkedIn without it now?) A lot has changed at LinkedIn since we originally published this post – like a […]
February 28, 2017

How 12 Big Brands Are Using Instagram’s New Carousel Feature

Have you noticed all the carousels on Instagram lately? Not the kind with the horses and the cool organ music – the kind you can scroll through! Instagram now has a feature that allows you to upload 10 photos and/or videos at a time in a slideshow format. Here’s an […]
February 22, 2017

Where Should You Spend Your Time on Social Media? 5 Tips to Maximize Your Reach

By now, you may have discovered there are tons of articles about how often you should post your social media updates, or even the ideal times to post. (Both are super useful things if you’re planning a social media automation queue.) But there’s not a lot about where you should post. […]
February 21, 2017

Cheat Sheet: Twitter’s New Limits on Visibility

What are you allowed to share on Twitter these days – and what are you not allowed to share? Are you sure? Because Twitter has been making a lot of changes lately, and some of them could affect your visibility in the Timeline and seriously limit the number of people who can hear what […]
February 14, 2017

Twitter Is Taking Action Against “Low-Quality Tweets” – Here’s What That Means

In the past, Facebook and Twitter have had very different ideas about which updates to show their users. Facebook decides for you using algorithms, so you don’t see every update that gets shared and you don’t see updates in a chronological order. Twitter, on the other hand, shows you everything, and they show […]
February 9, 2017

Creating Your Custom Roadmap for Online (and IRL) Networking

Close your eyes and imagine you’ve just stepped out of civilization and into a vast wilderness. You’ve arrived here to explore, do things your own way, and build something unique. (You don’t have to literally close your eyes. That might make it hard to keep reading.) If you climb the […]
February 7, 2017

Facebook’s New Algorithm Change Is Actually Two Updates In One

You already know that Facebook uses algorithms to determine who sees your updates and when – and they adjust those algorithms all the time. (Which means that occasionally, you need to adjust your strategy, too.) Facebook’s latest update is actually TWO updates – a couple of changes to totally different parts of the […]
February 3, 2017

How to Write For Your Business While Still Sounding Like a Human

Every solopreneur or small business knows you have to speak up and stand out to be noticed. So why does writing copy for your website or social media account seem so difficult? The truth is, writing advice is full of contradictions. Be conversational – but not too conversational. Tell your […]