How Marie Forleo’s B-School Turned My Idea Into a Seven-Figure Business

Ever had an AMAZING business idea, but weren’t sure how to turn it into a reality?

It happens ALL. THE. TIME. And it’s not because people don’t have the drive to make it happen, either! It’s because they don’t have the TOOLS. After all, what good is a sports car if you don’t know how to drive it? If you want to turn your idea into a big-time business, you need the right direction.

I know, because I’ve been there! I’ve been in that place where you don’t know what to do with your idea, or how to turn it into a plan that makes sense (and makes bank)! The thing is, there’s a legit way of getting the tools you need and the push in the right direction that can turn YOUR business into a serious powerhouse.

My secret weapon? Marie Forleo’s B-School. Way back in 2010, Marie and I worked together to create B-School, an online training program that would give other entrepreneurs like us what they REALLY need to make their businesses succeed.

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It had never been done, and over the past five years, Marie has taken the lead and turned B-School into THE answer for anyone who wants to create a serious and (seriously successful!) online business. The program has become such a phenomenon that it’s gotten her noticed by the likes of Richard Branson and Oprah – you know, no biggie!

Here’s the thing, though: I’m not just a fan of B-School because I helped create it. I’m not even a fan because I’ve known Marie for years! I’m a fan because it WORKS, and because I’ve used the lessons it teaches to grow my own business – which started out as nothing more than an idea – into a seven-figure success.

Sound crazy? That’s ok! The thought of moving forward and chasing your vision with full commitment can be intimidating. That’s why I want to give you an inside look at how B-School works, and how its core values have helped me build the business of my dreams – and how it can do the SAME for YOU.

B-School is split into SIX core modules. Here’s an overview of how I’ve personally used each model to push my business into 7 figures.

1. Profit Clarity

Profit clarity is all about finding the sweet spot between what you love to sell and what your customers love to buy. You can look at what other businesses have done all you want, but in the end, you and your customers are totally unique, and you need to be able to find the right make-sense solution for YOU.

Profit Clarity is also the philosophy I used to create Edgar. I needed a social media scheduling tool that would work for me, but nothing like it existed – and I figured if I needed it, other people probably did, too! So I invested the time and the money it took to build Edgar from scratch, and it’s taken my business way above and beyond what I would have imagined even just a year ago! Focusing on giving myself and my customers EXACTLY what we couldn’t find anywhere else is the kind of profit clarity that makes Edgar a success.

2. Websites That Sell and Don’t Suck

WAY too many people get stuck on the building-your-website part – and they never get UN-stuck! You either get so worried about adding the right stuff that you never get off the ground, or you add SO MUCH stuff that your customers get turned off.

This is one I used to get stuck on ALL THE TIME. I’d get so psyched about a program that I wanted to share everything about it – and the website would get so bloated with details that nobody was actually reading it! It was information overload.

B-School teaches you what pages your site needs, what pages people actually look at, and what pages you can kick to the curb! By sticking to the B-School method, I was able to trim off all those confusing, unnecessary pages to make my site a lean, mean conversion machine. Want to turn your site into your best salesperson? B-School can get you there!

3. Your Slam Dunk Communication Plan

All the blog posts, email newsletters, and tweets in the world won’t bring you any closer to your customers without a PLAN.

A willy-nilly communication plan is just as bad as having no plan at all. That’s why I’ve been sending out our weekly newsletter, The Dash, every single Wednesday for SIX YEARS (time flies, huh?). Does that mean YOU need a weekly newsletter? Of course not! But B-School can help you determine exactly what you and your business DO need to connect with the audience you want.

4. List-Building Mania

Organic list-building is one of the biggest challenges any business owner faces – but it also has one of the BIGGEST payoffs. Using the B-School strategy has helped me grow my list to a whopping 80,000+ readers (and growing literally every day)!

B-School teaches you how to build assets over time and use freebies like webinars, cheat sheets, and other exclusives to cultivate the robust list of your dreams – and I’m living proof that it works!

5. How to Create Products and Services That Practically Sell Themselves

Ever hesitated to release a product or a service because you weren’t sure it would sell? Heck, have you ever ACTUALLY released it and found out it was a dud? (It’s ok – we’ve all been there!)

B-School is the ONLY place where I’ve seen the type of training that shows you how to refine your product and turn it into something that will bring you long-term success. Before I released Edgar, for example, I offered earlybird testing access to people who I knew would be honest about possible improvements. Opening the floor for feedback was a HUGE success, and it showed me that I could be confident rolling Edgar out on a larger scale – and I’m VERY glad I did!

6. Marketing Wisdom That Works Across Every Industry

I’ve said it before, and I’ll say it again: Marie is one of THE best copywriters working today (there’s a reason she’s a bestselling author, you know?). And as both a colleague and a mentor, she’s taught me a LOT about being a better marketing writer.

Case in point? Well, you may have noticed that I like to keep things pretty casual around these parts. Because while I teach serious business strategies for hard-working entrepreneurs, there’s NO reason why it has to be stuffy.

That’s something I learned from Marie and B-School, and wouldn’t you know it, it works – by keeping it real and not worrying so much about sounding “professional,” I’ve been able to show people that while marketing is work, it doesn’t have to be scary!

Introducing My Super Ridiculous B-School Bonus 2015!

So now you have an idea of how B-School helped ME get where I am today – and it’s your turn to do the same.

As promised, I’ve got something special up my sleeve for anyone who’s considering taking the plunge – and you’re hearing about it here FIRST!

Introducing my B-School bonus

B-School enrollment opens Wednesday, February 18, and when you enroll via my partner link, I’m giving you a serious hookup.

Last year, I teamed up with Denise Duffield-Thomas to offer a B-SCHOOL SUPER BONUS: full access to my Creating Fame program AND Denise’s Lucky Bitch Money Bootcamp. (Denise is a fellow B-Schooler and one of the best money mindset people I know. She and her program have taught me a LOT about how to get over the roadblocks that keep your business from making you the money you deserve.)

Those three programs together give you literally all the tools and info you need to get serious about turning your business idea into a business reality – so if this is something you’re even a little curious about, you can get ALL the juicy details right here. I’ll be sharing some more inside info soon about what you can expect from B-School, Creating Fame, AND Lucky Bitch Money Bootcamp, but remember – this opportunity only comes once a year, and it’s coming up fast! Check it out, and if you have any questions, you know where to find me!