Hello, hello. This is Laura Roeder of getthedash.com and today I’m going to show you how to create a Facebook aka fan page and more importantly what type of page you should create. Should it be a community page or not?
So to get started, you’ll need to log in to your Facebook personal profile and then click ads and pages here on the left hand side. From there, you click create page. Since I already have a page, it will go straight to that interface for me. For you, this first thing might look a little different but you just want to find create page and then it’s going to give you all these confusing choices that I want to explain. So you want to create an official page for your business, not a community page. Whatever you do, don’t create a community page for your business. The reason for that is the whole idea behind community pages is that they can be taken over by the community and as a business, you definitely don’t want to lose control of your own Facebook page.
So the community page, the idea behind that is that’s truly for fans. So if you’re a big fan of Snickers bars, you will create a community page for other people to discuss that official Snickers page. So for your business, you definitely want official page and just choose the closest most accurate category whether you’re a local business, a brand or a public figure. Choose whatever is most accurate. Your page name is important because you cannot change it. I would recommend that you use your name if you have a personal brand or your business name, either one works depending on what you want to promote. Don’t try to get clever here, just enter your business name and then if this of course is your business, you want to check this box. It says I’m the official representative and then you just hit create official page. You don’t want to create a group to promote your business as it says right here, groups are better for people who share a professional interest or hobby. For marketing on Facebook, you want to create a page and again, you want to do an official page, not a community page. So again, this is Laura Roeder of getthedash.com showing you how to create your own page on Facebook.
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