Actual Ways to Drive More Traffic From Your Facebook Page

How effective is Facebook at driving traffic to your website? Very? Kinda? Not really? Because a lot of small businesses don’t think it’s all that great! According to a recent study, about 25% of small and midsize business owners think that Facebook isn’t very effective at driving organic traffic to their websites. (In fact, 1 […]

Facebook Is Introducing New Options for Customizing Your Page

Ready for your Facebook page to look different? Because you might be able to give it a makeover pretty soon – in fact, you might be able to give it a makeover right now! Facebook has introduced different ways to customize your page in the past, so its latest rollout of new options isn’t necessarily […]

Why Live Video on Instagram Isn’t a Game-Changer for Social Media Marketing

Live video is finally here for Instagram! It probably doesn’t affect you at all! (Not much, anyway. Not when it comes to your marketing.) See, when Facebook launched live video in early 2016, they made a big push for brands to experiment with the feature. They gave live broadcasts priority placement in the New Feed, […]

Your Facebook Likes Could Be Disappearing

Got a Facebook page? Here’s a fun little 30-second experiment. Head over to your page and check many likes it has. You know where to look: They should be right there – but they might not be. In fact, they may be TOTALLY GONE. (Bum-bum-buuuuuuum.) Facebook has recently started experimenting with eliminating the total number […]

The Most (And Least!) Effective Types of Marketing Content

What do you think is the most valuable type of content you can create? Blog posts? Videos? Hot, delicious waffles? Okay, it probably isn’t waffles. But now you can see what types of content OTHER marketers say are the most effective! A recent study asked more than 500 content marketers to name the types of content […]

Edgar’s Fave Five: What We’re Reading This Week

It can be hard to keep up with all the amazing blog posts out there, so as a little treat, we’ve gathered five great reads from across the web for you to peruse! Bookmark these and check them out this weekend while you down Bloody Marys that could double as meals (or go on a sunrise […]

Rumor Roundup: The Next Big Changes Coming to Twitter

In case you haven’t heard, Twitter’s going through a bit of a rough patch. From laying off hundreds of employees to killing off the much-loved Vine, the network is in a bit of a “This Is Fine” sort of stage. According to sources both inside and outside of Twitter, though, course corrections are coming – […]

Why Twitter Killed Vine – And What It Means For You

Just hours after Twitter announced that it would be laying off 9% of its staff (about 350 people), Vine – a company they acquired in 2012 – declared it would be shutting down entirely. The Internet was quick to mourn. Nobody had seen it coming. Vine is closing down, and the internet can’t stand it […]

Don’t Know What to Blog About Next? These Stats Will Tell You

One of the best parts about writing a blog? You can post about anything you want! One of the worst things about writing a blog, though, is…you can post about anything you want. (And that means making decisions.) A solid, successful blog post has lots of tiny moving parts you have to put in place […]

Five Big Brands’ Strategies for Recycling Social Media Updates

Doing something just because other people are doing it can get you in trouble. (Especially when it comes to your fashion choices.) Sometimes, though, you’ve gotta stop and consider why they’re doing what they’re doing. When you understand their reasons, it might turn out that their strategy makes a lot of sense! When it comes […]